NORWICH: A series of fraudulent emails targeting independent businesses and traders has prompted The Assembly House, a city centre venue in Norwich, to warn vendors against paying for stall spaces at fake Christmas fairs.
The venue said scammers were falsely using its name to solicit money by inviting traders to book stalls at events allegedly scheduled for November 22 and 29. The emails reportedly directed recipients to apply through a link, raising concerns about potential financial losses and the misuse of personal information.
In a warning shared on social media, The Assembly House expressed concern that small businesses and independent traders could be exploited through the fraudulent scheme. It urged potential applicants to remain cautious and avoid engaging with suspicious booking requests.
The incident follows a similar warning issued in September by organisers of the Norwich Global Village Market, who reported emails impersonating their event. The market is scheduled to take place at The Forum in Norwich in December.
Reports of fraudulent Christmas fair invitations have also emerged in other parts of England, including Essex and Surrey, in recent weeks, suggesting that event-related scams are affecting traders beyond Norwich.
A spokesperson for Trading Standards Norfolk warned that online platforms have become a common avenue for fraudsters to target unsuspecting people and businesses.
The agency advised traders to examine advertisements and booking communications carefully before making payments. The absence of a postal address could indicate a potential warning sign, while requests for money through unusual channels, including transfer services or crowdfunding platforms such as GoFundMe, should also prompt caution.
Authorities have encouraged businesses to verify event organisers independently and confirm the legitimacy of stall bookings before sharing personal details or transferring funds.
The warnings highlight the risks faced by independent traders during the busy Christmas market season, when businesses may be seeking opportunities to reach customers and increase seasonal sales.
